Forget silver and say goodbye to gold. The platinum standard is the trend to beat when it comes to stunning blonde hairstyles. This radiant hue is more natural than silver and bolder than ash blonde. A lighter tone looks great on every hair texture, from pixie-fine locks to a whole head of dramatic curls. So channel your inner Marilyn Monroe with the help of your stylist at Deseo Salon and BlowDry.

What the Hair Is Purple Shampoo?

Maintaining platinum blonde hair requires a higher standard of luxury salon products. Get the movie star treatment with a purple shampoo and conditioner, as well as a range of leave-in serums to keep your locks feeling soft and looking amazing. 

So what exactly is purple shampoo, and what makes it so great for platinum blonde hair? Well, it all comes down to color theory. Certain colors cancel each other out, depending on where they fall on the color wheel, and purple pigments are opposite yellows. 

This is extremely useful when it comes to corrective color. Purple neutralizes brassy and yellow tones to keep your hair flawless. For platinum blonde hair, the first signs of fading are often a dull, straw-like quality that tends to fade to yellow first (as opposed to other blonde hues that may turn brassy as their first warning sign of imminent fading). By choosing a nourishing line of color protective products, like Kerastase’s Blond Absolu, your at-home haircare routine can help you maintain a platinum standard.

Self-Care for Your Platinum Blonde Hair

Lightening and bleaching hair to achieve the perfect platinum tone can be an arduous process for even the toughest hair, especially if you’re going from dark to light. The journey to capturing your dream shade of blonde is often a labor of love. It’s important to reward our hair for a job well done.

You can also practice a little self-care with vitamins for softer hair and radiant color. You may have heard of collagen’s benefits when it comes to restoring natural elasticity to your skin. But it may surprise you to learn that the same magic applies to your hair. These powerful peptides can keep processed hair from turning dry and dull. Vegans and vegetarians can reap the same benefits with cruelty-free options such as vitamins A, C, D, and E, along with folic acid and biotin. Biotin is also useful in preventing hair thinning, especially after bleaching.

Don’t forget the antioxidants! Loading up on blueberries, raspberries, kale, and spinach is not only great for your body, but your hair will thank you, too.

Show Your Roots Some Love

With ultra-light shades, root treatments are an essential part of your hair’s regimen. Be sure to stop by the salon every four to six weeks to revitalize your roots. With platinum blonde hair, dark root pigments won’t always be apparent until there’s a whole patch of brown ruining your sleek, dramatic shade. This is why routine upkeep is important.

Hairstyles that require frequent lightening can often strip the hair follicle of moisture along the way. Pair your salon session with a gloss and toner treatment. This restorative treatment repairs damage done to your hair from sun exposure, processing, or bleaching. It’s a must for maintaining brilliantly blonde locks that are sure to dazzle. You can also treat your hair to a nourishing masque after every lightening session for a little extra TLC.

With a few simple tips and professional hair coloring appointments, platinum blonde hair can fall seamlessly into your daily routine. Once you go blonde, you’ll never want to go back!

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