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Sherry Velarde


Sherry is dedicated to ensuring that all guests of Deseo Salon & BlowDry leave the salon looking beautiful and feeling confident. In fact, her mission is to ensure that every guest has a one-of-a-kind experience and that is why she set out on her own and opened Deseo in 2015!

Sherry Velarde - Owner - Deseo Salon & BlowDry

Sherry Velarde is not only the owner of Deseo Salon & BlowDry; she is also a passionate stylist who has made a point to only hire stylists who share her skill set and passion for the industry. As a member of the hair industry since 2003 in Denver’s luxury upscale salons, it was only natural for Sherry to transition from employee to business owner. Her vision came to life in Denver’s up and coming Jefferson Park neighborhood.

The ambiance of Deseo Salon & BlowDry reflects Sherry’s personality and style. The atmosphere is charming as well as tranquil, creating a space that is both luxurious and relaxing. This perfectly curated space also provides second-to-none professionalism from Deseo’s experienced stylists.

Deseo Salon & BlowDry has quickly become a top hair salon and a local favorite among clients in the Denver area.

Sherry’s passion shines through Deseo’s emphasis on quality.

Clients will find top-of-the-line haircare brands, superior service, exceptional stylists, and a personalized experience. Sherry learned to provide high-quality service through her extensive studies and experiences.

Sherry’s career highlights include:

  • Classes in New York City with Bumble & Bumble University
  • Cutting classes with master stylist Nick Arrojo
  • Color classes at Wella Studios in Los Angeles
  • And so much more

Sherry is dedicated to perfection as well as her clients’ satisfaction. In fact, her mission is to ensure that every guest has a one-of-a-kind experience.

“Deseo is my dream salon and it has finally become a reality. I have 10 years of high-end luxury salon experience and I am deeply passionate about my art. A huge thanks to all our loyal clients who have been so supportive! I look forward to serving you for years to come!”- Sherry


Deseo has great energy. Sherry and her staff are fun, passionate and knowledgeable. I'm not trying to toot my own horn or anything, but my hair looked amazing and I was very pleased. Not to mention all the ladies and gents were eyeing my silky locks that evening.

Tianna Rose SScottsdale, AZ

I finally got in with Sherry and she was beyond amazing. I told her I wanted to try a different red this time and the color she made for me was spot on. I love Sherry and all of the other stylists that work there are top notch. If you're looking for a salon do not be afraid to give this one a try.

Lindsey BDenver, CO

How could you not love this sexy place?!?! It's beautiful!!! Sherry the owner is THE BEST in Denver!!!! Cuts, name it...she knows it all....and does it above everyone else! She'll make you feel special while your in her chair....but even better, you'll feel amazing every single day because you know you look beautiful!!! Get in here!!!!

Hilary MDenver, CO

Can't say enough great things about Deseo Salon! The staff is friendly, the products are all top notch, the place has a very nice and classy vibe and better yet, Sherry is hands down the best colorist I've ever been to. Thank you Deseo for a great experience every time.

Valerie BPhoenix, AZ