Denver is in a sunshine state of mind and your hair should be no different! If you’re thinking of going light this summer, Kérastase’s Blond Absolu line has your color covered. A luxury blend of high-quality nutrients that your hair will love come together in these products to protect your most vibrant style. From highlights to pure platinum, Kérastase has a formula for every hair type and texture.
All Great Ideas Begin in the Shower
The easiest step to giving your radiant locks the love they deserve is stocking up your shower caddy. Start with color-illuminating shampoo and conditioner. Bain Lumiere Shampoo is the perfect go-to product for all shades of blonde, including highlights. Infused with hyaluronic acid and edelweiss flower, Kérastase’s nourishing ingredients soften as they strengthen. Sun damage can leave hair dull, dry, and tired. Hyaluronic acid restores elasticity to the hair fibers and resurfaces cuticles for a smooth, even aesthetic.
Platinum hair deserves platinum care. Kérastase’s Bain Ultra-Violet Purple Shampoo is ideal for bleached, heavily processed styles. Toning shampoo is essential, especially during the summer time. Extensive heat exposure has a tendency of ruining snowy locks and causing brassy, yellow coloration from overexposure and lack of proper maintenance. Neutralizing compounds keep your color bright and ethereal all year round.
Lastly, if you do nothing else for your bleached or dyed hair remember this one rule; condition. Always. The value of a high-quality conditioner cannot be understated. Cicaflash Conditioner is a must for reducing breakage, hydrating, and giving your hair a natural, soft glow. Don’t skip this step of your shower ritual! Conditioning now will save time later when styling.
Embracing Your Hair’s Light Side
Cool tones require a specific care regime. While celebrities may make rocking a lighter look effortless, those of us without a team of stylists will need to create our own hair care routine.
Cicaplasme Hair Primer should be used prior to heat treating. Whether you curl or straighten—or simply blow dry—this product is a game changer. This formula is infused with a powerful blend of antioxidants that protect hair against high temperatures. Get into the habit of giving your hair a quick spritz prior to styling. Also, make sure to liberally apply the product the roots and ends. Best of all, this product acts as a DIY smoothing treatment when you’re in between salon sessions.
If you’re new to the light side, you may have heard the term “masque”s being thrown around. Masquing is a great way to maintain cooler tones. Kérastase’s Masque Ultra-Violet Purple Hair Mask neutralizes brassy and yellow undertones while delivering flawless illumination. Too busy to professionally masque? Set aside three nights per week for your own spa treatment. Incorporating a hair masque into your self-care routine restores hair and positive vibes!
Take It To Go
With vacation season approaching, it can be difficult to keep up with blonde hair care. We understand that the fashionistas of Denver need to be outside! Kérastase has made on-the-go hair treatment easy with a full range of travel-sized products. Try a sample or two and load up the rest in your backpack. Making each adventure Instagrammable perfection has never been simpler!
Time for a Style Refresh?
Products are great for maintaining everyday fashion goals, but blonde hair deserves (and needs) the luxury treatment. When it’s time to revamp your lighter locks, visit our expert stylists for a root touch up or full glamour highlights. Deseo Salon and BlowDry’s hair gurus are ready to create, inspire, and help you fall in love with your hair. Whether you’re ready for recolor or you’re bleaching your locks for the first time, we’ve got your glow covered.