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Denver is in a sunshine state of mind and your hair should be no different! If you’re thinking of going light this summer, Kérastase’s Blond Absolu line has your color covered. A luxury blend of high-quality nutrients that your hair will love come together in these products to protect your most vibrant style. From highlights to pure platinum, Kérastase has a formula for every hair type and texture.

Get the salon scoop on being a blonde bombshell and incorporating styling products into your daily routine! Whether you want an ombre or a balayage look (or you’re not sure yet), we’re here to help.

All Great Ideas Begin in the Shower

The easiest step to giving your radiant locks the love they deserve is stocking up your shower caddy. Start with color-illuminating shampoo and conditioner. Bain Lumiere Shampoo is the perfect go-to product for all shades of blonde, including highlights. Infused with hyaluronic acid and edelweiss flower, Kérastase’s nourishing ingredients soften as they strengthen. Sun damage can leave hair dull, dry, and tired. Hyaluronic acid restores elasticity to the hair fibers and resurfaces cuticles for a smooth, even aesthetic.

Platinum hair deserves platinum care. Kérastase’s Bain Ultra-Violet Purple Shampoo is ideal for bleached, heavily processed styles. Toning shampoo is essential, especially during the summer time. Extensive heat exposure has a tendency of ruining snowy locks and causing brassy, yellow coloration from overexposure and lack of proper maintenance. Neutralizing compounds keep your color bright and ethereal all year round.

Lastly, if you do nothing else for your bleached or dyed hair remember this one rule; condition. Always. The value of a high-quality conditioner cannot be understated. Cicaflash Conditioner is a must for reducing breakage, hydrating, and giving your hair a natural, soft glow. Don’t skip this step of your shower ritual! Conditioning now will save time later when styling.

Embracing Your Hair’s Light Side

Cool tones require a specific care regime. While celebrities may make rocking a lighter look effortless, those of us without a team of stylists will need to create our own hair care routine.

Cicaplasme Hair Primer should be used prior to heat treating. Whether you curl or straighten, or simply blow dry, this product is a game changer. This formula is infused with a powerful blend of antioxidants that protect hair against high temperatures. Get into the habit of giving your hair a quick spritz prior to styling. Also, make sure to liberally apply the product the roots and ends. Best of all, this product acts as a DIY smoothing treatment when you’re in between salon sessions.

If you’re new to the light side, you may have heard the term “masque”s being thrown around. Masquing is a great way to maintain cooler tones. Kérastase’s Masque Ultra-Violet Purple Hair Mask neutralizes brassy and yellow undertones while delivering flawless illumination. Too busy to professionally masque? Set aside three nights per week for your own spa treatment. Incorporating a hair masque into your self-care routine restores hair and positive vibes!

Take the Kérastase Blond Absolu Line To Go

With vacation season approaching, it can be difficult to keep up with blonde hair care. We understand that the fashionistas of Denver need to be outside! Kérastase has made on-the-go hair treatment easy with a full range of travel-sized products. Try a sample or two and load up the rest in your backpack. Making each adventure Instagrammable perfection has never been simpler!

Time for a Style Refresh?

Products are great for maintaining everyday fashion goals, but blonde hair deserves (and needs) the luxury treatment that the Kérastase Blond Absolu Line provides. When it’s time to revamp your lighter locks, visit our expert stylists for a root touch up or full glamour highlights. Deseo Salon and BlowDry’s hair gurus are ready to create, inspire, and help you fall in love with your hair. Whether you’re ready for recolor or you’re bleaching your locks for the first time, we’ve got your glow covered.

Frequently Asked Questions

What is the Kérastase Blond Absolu line and who is it for?

The Kérastase Blond Absolu line is a collection of luxury hair care products specifically formulated for blonde, highlighted, platinum, and bleached hair. It includes shampoos, conditioners, primers, and masques designed to protect light-colored hair from UV damage, neutralize brassy tones, restore moisture, and maintain vibrancy. It is suitable for a range of blonde shades, from subtle highlights to pure platinum, and is ideal for anyone committed to maintaining the health and brilliance of their lighter locks.

What is the difference between the Bain Lumiere Shampoo and the Bain Ultra-Violet Purple Shampoo?

Both are part of the Kérastase Blond Absolu line but serve different needs. The Bain Lumiere Shampoo is a color-illuminating formula suited for all shades of blonde, including highlights. Infused with hyaluronic acid and edelweiss flower, it softens, strengthens, and restores elasticity to sun-damaged hair. The Bain Ultra-Violet Purple Shampoo is specifically formulated for bleached and heavily processed hair, it uses neutralizing compounds and toning pigments to counteract brassy and yellow undertones, keeping platinum and icy blonde shades looking crisp.

Why is conditioning so important for blonde hair?

Conditioning is especially critical for blonde and bleached hair because the lightening process strips moisture from the hair shaft, leaving it dry, brittle, and prone to breakage. A high-quality conditioner, such as Kérastase’s Cicaflash Conditioner, helps reduce breakage, deeply hydrate the hair, and restore a natural, soft glow. Skipping conditioner in the shower accelerates dryness and frizz, making styling more difficult and shortening the lifespan of your color.

What is a hair primer and do I need one before heat styling blonde hair?

A hair primer is a product applied before using heat tools to protect the hair from thermal damage. Kérastase’s Cicaplasme Hair Primer is recommended for blonde hair specifically, it contains powerful antioxidants that shield hair from high temperatures caused by blow dryers, curling irons, and flat irons. It also acts as a smoothing treatment between salon visits. Applying it to roots and ends before any heat styling helps maintain the integrity of the hair and reduce damage over time.

What is a purple hair masque and how does it help blonde hair?

A purple hair masque is a deep conditioning treatment infused with violet pigment that neutralizes warm, brassy, and yellow tones in blonde hair. Kérastase’s Masque Ultra-Violet Purple Hair Mask delivers intense color correction and hydration in one step. It is recommended for use several times per week as a self-care routine to maintain cooler, brighter tones between professional salon visits. Think of it as a mini spa treatment that keeps your blonde looking salon-fresh at home.

Is the Kérastase Blond Absolu line available in travel sizes?

Yes, the Kérastase Blond Absolu line is available in travel-sized versions, making it easy to maintain your blonde hair care routine while on vacation or traveling. This is particularly helpful during summer when outdoor activities and extended sun exposure can put extra stress on light-colored hair. Stocking up on travel-sized versions allows you to protect and care for your blonde locks no matter where your adventures take you.

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