When you’re looking for premium hair color, there’s only one name you’ll find at the top of every colorist’s list: Wella. We are proud to offer Wella hair products in our studio at Deseo Salon & BlowDry. This high-end company has a long history of hair perfection, which is why we’re among over 100,000 salons who trust Wella to deliver the best hair color for all our clients’ needs. In fact, we love Wella so much we don’t use any other coloring products in our salon!
Let us share a little about what makes Wella hair products so unique.
About Wella Hair Products
Wella has been a standout in the hair color industry for years. This heritage company has always focused on advanced hair products. With roots reaching as far back as the 1890s, Wella was founded on the design and creation of wig bases (also known as tulles). Over the years, Wella has been a pioneer of the hair industry. Some of their ahead-of-their-time innovations included portable perm machines, hair balm, dryers, emulsions, and color.
There aren’t many hair color companies that boast such a long history or such a vast catalog of high-end products. Wella’s amazing staff has consistently adapted to the ever-changing demands of consumers. Throughout the decades, Wella has employed trained generations of talented hair care specialists.
One thing we love about Wella is that their hair care products have always been in line with modern trends. For instance, Wella introduced the world’s first demi-permanent color in the late 80s, a time when big, vibrant hair was all the rage.
Trusted in High-End Salons Everywhere
Wella is a trusted name in salons all over the world! Today, the company continues its forward-thinking march into the future of hair care and style. Wella hair products are the first choice in color for some of the world’s most sought-after hair professionals. As any hair expert will tell you, Wella is synonymous with luxurious, healthy hair.
While there are many hair color companies to choose from, Wella is a standout for many reasons. Of course, it offers its vibrant history and creative on-trend products, but they also provide consistently gorgeous color. Wella hair color products have stood the test of time and continue to be a favorite because of the amazing coverage they provide.
Whether you’re looking to cover a few grays or completely change your color, Wella hair color offers remarkable solutions.
Rich Color Every Time
Over the course of the past decade, the Wella team has debuted awe-inspiring products of the future. Their remarkable selection of leading hair care products includes Color Touch, Innosense, Freelights, and Blondor. In a world where we can’t get enough Wella, the company is carefully researching and developing new products that meet your needs both now, and in the future.
One of Wella’s most popular products – Koleston Perfect – is a salon favorite around the world. It can be combined with WellaPlex and with Opti pH to help strengthen hair. We proudly offer Koleston Perfect, as well as Color Touch, Blondor, Freelights, Innosense, Magma, and Illumina.
Wella at Deseo Salon & BlowDry in Denver
Wella is a perfect hair color solution for clients who are looking for rich color that won’t cause damage or dry, brittle ends. As a plus, Wella hair color products have a pleasant aroma that our clients love.
Deseo Salon & BlowDry is proud to offer Wella’s line of hair color products. These incredible products help create the most beautiful, shiny, healthy hair possible.
Contact us today for a consultation, and discover which Wella product will deliver the best results for your hair.
Frequently Asked Questions: Wella Professional Hair Color
How long has Wella been making professional hair color products?
Wella’s history dates back to the 1890s, when the company was founded on the design and creation of wig bases. Over the following century-plus, Wella evolved into one of the most creative forces in the hair care industry, pioneering portable perm machines, hair balm, dryers, emulsions, and eventually professional hair color. Their longevity and consistent innovation across more than 130 years is one of the reasons Wella is trusted by over 100,000 salons worldwide.
What makes Wella hair color products different from other professional color brands?
Wella distinguishes itself through its combination of heritage, consistent innovation, and thorough product range. Their formulas are known for providing rich, vibrant color coverage, whether for covering grays or achieving a dramatic transformation, while maintaining hair health and producing a pleasant scent during application. They were also the first to introduce demi-permanent hair color in the late 1980s, a formulation innovation that has since become an industry standard.
What is Wella Koleston Perfect and why is it popular in salons?
Koleston Perfect is one of Wella’s flagship professional hair color formulas and a global salon favorite. It’s known for delivering consistently rich, precise color with exceptional coverage and shine. One of its notable features is its compatibility with WellaPlex and Opti pH, allowing colorists to strengthen the hair’s bonds during the coloring process, reducing the damage that typically accompanies chemical color treatments. This combination makes it a strong choice for both routine color and more complex services.
What Wella products does Deseo Salon & BlowDry use?
Deseo Salon & BlowDry uses Wella as their exclusive color line and carries Koleston Perfect, Color Touch, Blondor, Freelights, Innosense, Magma, and Illumina. Each product serves a different purpose, from full-coverage permanent color and demi-permanent options to specialized lightening systems for blonding, giving their colorists the full toolkit to achieve any result a client is looking for.
What is Wella Color Touch and how is it different from permanent color?
Wella Color Touch is a demi-permanent hair color that adds tone, shine, and richness without the full commitment of permanent color. Because it doesn’t fully penetrate the hair cortex the way permanent color does, it gradually fades over time and is gentler on the hair structure. It’s an excellent option for clients who want to refresh their color, add dimension, or experiment with a new tone without the long-term commitment, and it’s particularly popular for toning after lightening services.
Does Wella hair color cause damage or leave hair dry and brittle?
Wella’s formulas are specifically designed to minimize damage and maintain hair health during the color process. Their products consistently receive praise for leaving hair feeling soft and healthy rather than dry or brittle after coloring, which is one reason they’re a first-choice brand for professional colorists. Using compatible strengthening systems like WellaPlex during the service further reduces structural damage, making Wella color services gentler on the hair than many alternative color products.
Where in Denver can you get Wella professional hair color services?
Deseo Salon & BlowDry in Denver uses Wella as their exclusive hair color line, the only coloring products used in their salon. Their Wella-trained colorists can guide you through the full range of Wella color options to find the product and shade best suited for your hair goals, whether you’re covering grays, going lighter, or trying a completely new tone. Located in Denver’s Highlands neighborhood, Deseo serves clients from throughout the Denver metro area.
.