Sherry Velarde

Owner, Stylist


Sherry Velarde has over 10 years of experience in upscale luxury salons. She is an expert in haircutting, style, and color. Sherry has had extensive education and training over the years. She graduated from the internationally known Toni & Guy Academy in 2004. After completing her studies in cosmetology Sherry continued to pursue her career in the beauty industry by continuing her education. She has taken several classes in New York City at the Bumble & Bumble University, cutting classes with master stylist Nick Arrojo, color classes at the Wella Studios in Los Angeles. These are just a few of the many courses Sherry had taken over the years.

Working hard for something we don’t care about is called stress. Working hard for something we love is called passion

– Simon Sinek

After a decade of working in some of Denver’s top salons Sherry made the leap from employee to business owner. Sherry picked the up and coming Jefferson Park neighborhood in the Highlands for its charm and local feel. The Deseo Salon & BlowDry concept reflects Sherry’s unique style and her clients personality. It offers each and every client that walks through the doors with a one-of-a-kind experience.

Owner and stylist Sherry Velarde reflects on Deseo Denver saying, “Deseo is my dream salon and it has finally become a reality. I have 10 years of high-end luxury salon experience and I am deeply passionate about my art. A huge thanks to all our loyal clients who have been so supportive! I look forward to serving you for years to come!“


Deseo has great energy. Sherry and her staff are fun, passionate and knowledgeable. I'm not trying to toot my own horn or anything, but my hair looked amazing and I was very pleased. Not to mention all the ladies and gents were eyeing my silky locks that evening.

Tianna Rose SScottsdale, AZ

I finally got in with Sherry and she was beyond amazing. I told her I wanted to try a different red this time and the color she made for me was spot on. I love Sherry and all of the other stylists that work there are top notch. If you're looking for a salon do not be afraid to give this one a try.

Lindsey BDenver, CO

How could you not love this sexy place?!?! It's beautiful!!! Sherry the owner is THE BEST in Denver!!!! Cuts, name it...she knows it all....and does it above everyone else! She'll make you feel special while your in her chair....but even better, you'll feel amazing every single day because you know you look beautiful!!! Get in here!!!!

Hilary MDenver, CO

Can't say enough great things about Deseo Salon! The staff is friendly, the products are all top notch, the place has a very nice and classy vibe and better yet, Sherry is hands down the best colorist I've ever been to. Thank you Deseo for a great experience every time.

Valerie BPhoenix, AZ